The Click Depot Blog

Archive for June, 2009

As the #1 ad network, Google content network commands approximately 80 percent of the global network user. Thousands or even millions of advertisers use Google to reach out to their target audience and consumer base. Virtually all websites, big or small, take advantage of Google’s wide audience share and content niche to set their message across the World Wide Web. Although Google have already introduced Google Publication, website owners are still drawn to Google Content Network to effectively establish high traffic.

The network seems to mainly work for advertisers as it aids the delivery of measured ROI, making everyone accustomed to its convenient and easy search campaigns. Although the network presents a number of challenges to demonstrate the same ROI from the ad content, more and more online retailers are continuously impress by how well Google Content Network can influence their target market share. To better understand how the network works, let us explore this practical segment of Google applications.

Google Network is actually composed of a large group of websites and other products, emails and blogs that partnered with Google for their page rank and increase traffic campaign. One thing that makes the network appealing to advertisers is that they run on all Google Network with no extra cost. Taking advantage of such opportunity to reach out to millions of web surfers all over the world is something that a smart advertiser will never miss.

Google Network has two basic components; the search network and the content network. To cater to the ever expanding and increasing number of websites and products that needed to be advertised, Google concentrated postings of AdWords in its content network. That way, all websites and products will be reviewed and monitored to make sure that they comply with Google’s rigorous standards. As the content network grows, the stricter the standards and rules on advertising become.

The effectiveness and popularity drawn by a particular ad will greatly depend on the content theme of the website. Its popularity may be triggered or influenced by its keyword use of keyword placement. Through contextual targeting, a website that contains high-quality content will surely become relevant especially when it comes to the rankings of Google search results. With the right approach to keyword-targeted campaign, Google Content Network may improve the Google page rank or increase the relevance of a particular product or online retailer site.

Aside from keyword use, there are other factors that affect how ad campaigns operate in Google Content Network. Since Google has already partnered with a variety of websites, it supports virtually all categories of online networks. For instance, it works with Reuters and CNN to bring out relevant news by the hour. It also works social networks as well as small niche sites, which practically make Google ad pages accessible to all. Also, ad formats plays a vital role to increasing a website’s relevance in all Google Network. By making the ad page brief, straightforward and engaging ensures the delivery of the message to the right user.

Altogether, the practical applications of Google Content Network help online retailers to bring out the right ad to the right people. It gives full control over some parts of the network so their advertising pages can reach the right audience. As a result, websites can better establish their relevance to the business, product or service they represent in the highly competitive world of World Wide Web.

Image Courtesy : http://www.youtube.com/view_play_list?p=4184E54D3B439FB9

Yahoo may only be second rank to Google but it holds a significant volume of web surfers. It is considered one of the major players when it comes to search engine and web crawling applications. For someone who is in quest of keeping his website on its top search engine ranks, working out his Yahoo rankings is not as difficult as it seems. To the eye of an SEO specialist, maintaining the top ranks in Google page ranks is never enough. No website can ever dominate the popularity race without working doing something to optimize his popularity in Yahoo.

For people who have worked on their Google ranks, dealing with Yahoo page optimization should be a breeze. Not because Google and Yahoo are tight rivals, they deliberately work the opposite of ways. Contrary to the common belief, Yahoo and Google work with similar algorithms. However, it does not necessarily mean that a top ranking Google page will get the same marks with Yahoo. Here’s where their differences start.

Similar to other search engines, Yahoo also works with web spiders. It is called, the Yahoo! Slurp or the Yahoo spiderbot. This spider helps the search engine do indexing and database management by performing a specified mathematical operation to produce the pages that appropriately goes in every search result. Actually, Yahoo spiderbot is one of the most active spider crawler in the web. It works with just the same elements that Google web crawlers do. If it happens that your page misses an important SEO element, then it will be rendered not spiderable. This means that your page will never get top position, not yet. Compared to Googlebot, Yahoo spiderbot handles more pages and does more indexing. For someone who wanted to optimize his page, it takes a month or two to make all your SEO efforts to take effect in Google search results, but shorter with Yahoo.

The keywords in the title and in the URL also affect Yahoo search ranks. Similar to Google, keyword placement is also crucial to your SEO efforts with Yahoo. Having the most popular keyword on both places might earn some improvement to your Yahoo search ranks. However, you must remember that you can only place no more than 3 or 4 keywords on both URL and title. Putting your keywords everywhere might turn your webpage into a search derivative. Basically, that means not good. Since Yahoo is first and foremost a directory for submissions before a search engine, a website that carries the listed keyword in the search box stands a better chance of securing first page placements on the search results. In addition, keywords in filenames also work with Yahoo.

Another thing with keyword is keyword density. Keyword density sure makes a big difference. The higher the keyword density, the greater your chances of making it to the top ranks. However, you must not overdo and overuse keywords. Reaching above 7 to 8 percent keyword density, your web page may be classified into the keyword-stuffed category or be banned from the search results.

With Yahoo, it’s relatively young algorithm were found to favor some elements such as title tags, meta description tags, keywords in URLs, headings, Alt text images, inline links and site structure. Making slight changes on these aspects of your website can gain mixed results. You only need to have enough to find out which move works and which changes do not.

Image Courtesy : http://www.nddw.com/yahoo-optimization.htm

If you have a website, then you know that it cannot possibly survive without the right amount of traffic. What’s the use in having a killer page that no one visits? It’s literally like you have went through the trouble for nothing. If you have found yourself in this situation, then you might need a couple of pointers to help guide the way to driving more traffic to your website.

Listed below are some proven ways to start getting the traffic that your website needs to thrive:

1.Sign up to free ad forums – Any time that you have a chance, take some time out to sign up to a couple of these very helpful advertising spaces. The more that you sign up to and post, the more traffic you will get in return.

2. Above all, make sure that you have fresh, up to date, and interesting web content – Only write about those things that you know people are going to be fascinated with. A good way to know is to think about what fascinates you. What is something that you really enjoy talking about? You also need to make sure that you can go into a bit of detail about your subject. Content that is vague and fuzzy has no point of existence. Frequently add updates to your site, and you will notice that people keep coming back to find more fresh, true content.

3. Sign up to an affiliate program – Getting others to promote your site or products is a wonderful way to increase traffic to it’s maximum potential. The only downside is that you may have to allow a percentage to go to the one’s who are promoting the website. But hey, at least they are helping to drive traffic, right? And without them, you most likely wouldn’t have as much traffic as you should. Some people use this method by itself and find that it keeps their website booming with traffic.

4. Sign up to a video casting website – This is another great way to get the word out there about your website, and it is also extremely popular right now. People are constantly logging into those types of sites to see what videos are hot and also to see what everyone is talking about. Just make sure that you include a link to your website in the video, and you will see that traffic is headed your way.

5. Gain traffic through link exchange – All you have to do is contact the individuals who own the site, and give them your website address. You’ll be promoting their sites, and they will be promoting yours. A good way to begin is to contact someone that you know gets a good bit of traffic, because that is where the people are.

6. Keyword your website – Do a search on the topic of which you will be talking about, and figure out what keywords are used to search for pages that are similar to yours. You might even find that some of the search phrases are a bit odd, but just try your best to incorporate them into your content.

7. Use online forums to market your website – Find a forum that you are interested in, and visit it frequently. Talk about things that relate to your website because you never know, your page just might be the answer to someone’s question! And furthermore, participating in online forums is a fun way to promote your page.

Follow these 7 essentials, and your page will end up with more traffic than New York Times Square!

Image Courtesy : http://nasirjafri.com/improve-web-site-traffic/

Determining a website’s Click Through Rate or CTR is one effective way of measuring how effective an online advertising campaign is. CTR is usually obtained by keeping track of the number of users who actually clicked on a particular ad with respect to the number of times that a particular user has clicked on the ad. There are a number of ways on which you can improve your site’s CTR. Below is an outline of five easy steps to improve CTR without doing anything highly technical or magical.

One

Getting the number of clicks you needed to fully advertise your site would need the use of certain keywords. Yes people, online advertising is all about keywords. The effective use of keywords is one way of inviting people to click on your ad links, which increases your website’s CTR and improve your ad position.

Two

The use of website content keywords is one effective way of drawing more traffic to your website. This is because URL links are embedded through the keywords. Aside from getting high quality and relevant content, your web page needs to use the right color palette for its keyword links or hyperlinks. Blending ad content with bright colors was never effective. People are used to the blue hyperlinks, which consequently is one of the most clicked hyperlink color. Most advertisers use shades of black or grey because very light hyperlink colors make the reader look too long on the URL, which gives readers enough time to realize that it is an advertisement and decide not to click on the link.

Three

Think about putting signup pages to your site’s homepage. Not only will it collect e-mail addresses to accommodate your website’s free downloads, this step will also help you in running a split test, which is helpful in determining which types of freebies your visitors respond well to. This will also help you manipulate your system of delivering marketing copies and messages such as sales letters and email newsletters to your avid visitors, which is also helpful in provoking immediate response and continuous patronage from your target audience.

Four

Putting individual product pages is a great way introducing your visitors to the product or service you are selling. Product pages are essential in motivating your visitors to make the decision to buy. Just make sure that your product pages are attention-grabbing to ensure best results. Not only will this step improve your site’s CTR, it will also help you effectively increase your sales.

Five

Aside from setting up product pages, complementing them with seasonal headlines is one way of getting more people to click on your ads. It does not matter if your product is not seasonal, making use of headlines such as “Easter Sale” or “Christmas Sale” is one effective way of targeting local audience, which in turn serves to your site’s CTR advantage.

Hence, to get quality CTR scores for your website you need to do an effective and dynamic keyword insertion and setup a strategic homepage design and information pages. Not only will these ensure advertising success, it will also help you connect better to your target audience.

Image Courtesy : http://futureperfectpublishing.com/2008/05/