The Click Depot Blog

Archive for October, 2009

One of the top priorities of every single web master is to make sure that his web page gets top page rankings on the different search engine on the Internet. It is only then that he can consider his page to be in the “successful” category with the right and proper search engine optimization.

Nobody really has the patience to go to page number 236 of the search engine results, hoping against hope to find the data he has been looking for. For that matter many searches rarely go past the first page. That is the reason why every single website owner and webmaster Online is jostling for Top 5 rankings on the search engines. That means that a large number of traffic is going to visit your website, browse through it, and possibly buy some of your products and services.

Nevertheless, there are 3 major things that can kill your page rank stone dead. One of the most fatal of these things is loading up your webpage with a number of links going to bad or invalid URLs.

Mistake #1
Many people are under the impression that the more reciprocal URLs they have on their page, the more popular the page is going to be. However, just imagine you with a well designed and properly search engine optimized webpage. You find a page on the Internet that has relevant content pertaining to your own niche. You link your page to that particular page, without first doing your do diligence and checking out its page ranking and antecedents. It is only later that you discover that particular website was stuffed with keywords or had URLs that take your own page ranking down.

Over enthusiasm on your part to get your page in the top of the listing without proper follow through in the shape of stuffing your page with a number of URLs will lower the credibility of your page, both with the audience and with search engines. This is not what you want to do.

Mistake #2
Another common mistake made is that website owners think that they will get noticed without submitting their link to Google. You need to submit the site map that has been properly search engine optimized and with all the meta-tags in place to the webmaster tools present in Google.
If you find that after being in the top 5 your page ranking has dropped drastically, you want to submit a request for re-inclusion with Google. They will respond and let you know why your ranking has dropped. When they do respond you need to rectify the mistakes they have noted as soon as possible to regain your spot.

Most times this is because you have stopped keeping live and fresh content on your page. That may mean getting fresh keyword rich content, putting in the right meta-tags, and using other legal White hat search engine optimization methods to get a good page ranking.

Mistake #3
Another thing that is definitely going to kill your page ranking is a number of links pointing to the same boring content on your website. Just imagine a number of links including author pages, tag pages and archives pointing to the same repeated content. This may look good from your perspective, however GoogleBot is going to find itself confused, especially when it has to index all those archive pages and tag pages.

K.I.S.S. is the best acronym to use when thinking about keeping your page ranking from being killed. By avoiding the three mistakes listed here you can keep your top ranking intact!

Image Courtesy : http://contactdubai.com/tag/ranking

Paypal began in 1998 as a privately owned venture; in 2002 it was acquired as a wholly owned subsidiary of Ebay for 1.5 billion dollars. At that time Paypal became a preferred method of payment for Ebay purchases.

Over the years Paypal’s Ebay banking system has become one of the most popular ways of sending money all over the world. Originally set up to charge fees to those who accepted paypal payments, the company has now branched out into allowing personal payments with little to no fees.

When sending money through Paypal, there are 2 option tabs available, either Business or Personal. When you choose the personal option if allows you to send money direct from your Paypal balance to any resident of the United States for no fee to you as the sender or the receiver.

You can also send money to persons in other countries using the personal option on Paypal, however even when paying with a paypal balance there is a nominal fee, associated with sending money to other countries. It is the sender’s choice whether they will pay any fees associated with sending money to people outside the United States or if the fee will be deducted from the recipients money before payment is given to them.

With this new banking strategy added to PayPal’s services, there are bound to be a larger number of transactions done through the PayPal Bank. When one takes into view the amount of money taken by banks for domestic or cross-border transactions, this idea of sending money is definitely more attractive.

Additionally you can use an e-check for sending payments through the Paypal personal function and not incur any additional fees. However for those that do not retain a Paypal balance for making payments you do still have the option of sending personal payments using credit cards, however there are additional fees incurred. These fees may not be as high as a business paypal account will be charged; nevertheless there is nominal fee. It is the sender’s option whether they will pay this additional fee or allow the fee to be taken from the amount being sent.

To send a personal payment, all you have to do is go to the Send Money option, and click on the tab for personal payments. Then choose from personal money owed, household expense, gift or other decide whether you or the recipient will pay the fee (if any) and then your friend or family member will receive an email telling them that a payment is waiting for them.

With paypal you have the option of having a Personal, Premier or Business Account. No matter which of these you choose you are still able to send money for free to persons residing in the United States if you select the personal option when sending money.
Additionally a person that has a Paypal account is able to withdraw up to $500.00 USD to his or her own account per month without having a verified account. Once the account has been verified (by adding a bank account) these limits are raised.
That’s it! Simple. And a lot less costly than the previous methods of sending money through Paypal

Image Courtesy : http://www.ehow.com/how_4863982_avoid-getting-scammed-craigslist.html

Thanks to one man’s initiative in which he decided to use the social media for business purposes and began marketing his product and services extensively on social media websites, a large number of businessmen have begun using this excellent marketing strategy for getting in touch with their potential clients on the Internet. That is the reason why Facebook, YouTube, Multiply Gather, Twitter and Friendster are being used by farsighted businessmen for marketing their products to visitors online.
If you have full intentions of doing the same thing you would want to develop a social media strategy, which is not only effective, but manages to give you profitable returns at the end of the day. You start the strategy by signing in on a number of social media websites.
The point is to introduce yourself to the general public and show that you have a face behind the company. After that, you are going to start a methodical download or upload of a number of videos, photos, as well as music; any sort of media which includes information about your product, company and services comes under the social media network marketing strategy.

Even though the services are free and thousands of blog posts are entered on these websites every single day, a businessman is going to have a much better chance of having his blog read, by people who are interested in his particular products. This naturally is a much better way of marketing and advertising than spending lots of money on ads in journals and newspapers.
That is the main reason why many marketing firms have begun using social media websites in their marketing campaign.

To begin your social media strategy and marketing campaign, you need to set out one particular goal. What is the name of your company and which target market are you interested in? Which particular social media site caters to that particular target market? You are naturally going to be doing a little bit of research on these sites.

Your job is to make new connections, and to tell your already existing clients and connections that you are alive and ticking. This is at the top of your priority list, especially when you are building a new marketing strategy which includes social media.

Social media has taken the old marketing strategies of using market surveys to find out the opinion of general consumers, regarding some particular product, to the new stage of free discussions on the product quality, online. That is why you have to keep in touch with the pulse of the general public and that can only be done by looking at the reviews, views, and discussions going on in forums.
You need to go out amongst your clients and general public and become visible. You need to make sure that the customer service is so perfect that any problem is solved within 24 hours.

The Customer is King and never more so than when he is sounding off online. One unhappy customer is quite capable of losing you more than a 100 prospective customers in the future. So when you go online and manage to talk to your customer about his problems, it shows that you care.
This marketing strategy is not only going to make your social media presence quite strong, but it is going to do wonders for your future business prospects. This also includes taking part in a number of forums online and explaining queries and FAQ’s to any prospective client, who is interested in buying your product in the near future.

Extensive research needs to be done so that you know exactly who your customers are and where they can be found. You could use Technorati, through which you can find blogs and websites related to your product, through a search query. You would also want to try out the marketing scope of Twitter. It has a really good search and monitoring tool called Twitscoop.

Once you know about the specific needs and requirements of the customer, you would want to tell them that you are capable of giving them a product, which deals with solving that particular requirement and need.
You would need to measure The Traffic with Google Analytics, Social Mention and Tweetreach. These free tools give you a broad idea of how positive your participation in the discussion was and you can base your communication strategy using the data obtained by these tools.
Once you have found a good social media strategy, which works, stick to it!

Image Courtesy : http://ictkm.cgiar.org/2009/07/29/social-media-the-next-revolution/

There was a time in Google Adwords was considered to be the easiest and most legitimate way to make money, and the modus operandi was very clear. You just had a number of ads sprinkled discreetly all over your website and the moment, somebody clicked on one ad, you would get a fixed amount of money depending on how “costly” that particular ad was. The cost per click was added to your Google account balance and send to you after a given period of time.
 
Many people are under the impression that Adwords cost per click are dropping, but as they say, “it ain’t necessarily so.” The cost per click is going to depend on your particular niche and market. It is also going to depend on how popular your product, services, content and the advertisements pertaining to that particular service and product are. That means that you are selling a product that gets only one click in a day, ah well, it is the luck of the draw. On the other hand, if you are lucky to have advertisements with high-paying keywords sprinkled throughout the ad, there is a chance that you are going to be earning more per click.
 
Many people who have based their business online on profits made through Adwords may be disappointed because a large number of advertisers have begun moving out thanks to the global economic meltdown. This had a negative impact on costs per click. That is the reason why Google showed a decrease in income last year. Nevertheless, now is the time to take full advantage of retaining a profitable ad position, as well as the top page position ranking. This is the way you are going to do it systematically -
 
It is time to do a bit of cost per click reviewing, and drop the bids, per click. You have to make sure that this does not have any negative impact on your profitability. Drop your bid from .10 cents to a dollar. Hot keywords are still going up, but the overall market trend shows downward drops in CPC.
 
Google is trying it is best to stem this downward trend by looking at ways and methods in which they can increase CPC for their advertisers. This might take the form of looking at bidding at minimum cost per clicks that Yahoo has already begun on a number of keywords.
 
The point is - you have to make sure that you have plenty of conversions as well as more traffic coming on to the website so that you can have adequate compensation for supposedly falling click through rates, and CPC changes. This can be done by defining your content and looking at the conversion reports to see which keywords got clicked more often. Then fresh new content with relevant information is going to bring more traffic to your website. You would also need to improve your landing pages, and look to your PPC campaign strategies to see if any modification and innovations need to be done to get the most out of CPC and Google Adwords adverts.
 

Image Courtesy: http://www.pjlighthouse.com/2007/04/page/2/