Social marketing ideas for your business - facebook ads
Any business owner knows how important marketing is. Most spend tons of money on advertising on print media, yellow pages, online yellow pages, Etc. I am amazed that this trend continues to this day. It is a fact that people that used to use Yellow Pages are rapidly beginning to use the Internet as a way of finding businesses. Unless your target audience is people aged 50+, you are likely placing your bet on the wrong cards.
Online marketing is easy, inexpensive and rapid. None of these can be said about off-line techniques. Here are five ways that you can market your business online yourself without spending a dime. And no, I am not going to tell you things that you already know, such as creating your website and adding a blog to it, and so on. Not even standard local marketing techniques such as the ones we discussed 3 ways to establish your online presence. In facrt, what I am going to tell you does not even require you to have your own website. I am talking about some creative techniques that a lot of people are not looking at right now. In a previous post about The best part, it can actually be fun to engage in these kinds of “social marketing” efforts.
Create a facebook ad page for your busienss: WAKE UP! Social networking is the fastest growing online segment. Even faster than search, faster than Google and MSN put together. Ten year old kids and Seventy-five year old grandmas alike are taking to this. So how can you benefit from it? Simple. Create a profile at http://www.facebook.com/ads. It takes 10 minutes or less and it’s drop dead easy. If you can handle email, you can handle facebook. The process of creating the account includes importing your contacts from your address book on Yahoo, Gmail, AOL or any such email account that you may be using. Once that is done, just add pictures, text, etc. to your account.
Every time you add anything to your account (a new picture, a video, additional profile info, news about your life, etc.), your friends get notified. OK, so that sounds like a great personal networking tool. I know you are thinking - Alright, but how can that benefit my business? Well, business networking starts with friends. You can also invite your customers to join your ‘friends’ list on your business profile. Each time you add something, they get a notification on their facebook account about it. This might all seem useless to you, but when you consider that over 50 million users use Facebook, this starts to make sense. Your customers will have facebook pages soon, if not already. You can appear tech-savvy and cool and at the same time connect with your customers and contacts.
The more time you spend on your facebook ad updating stuff, the more you remind your customers and contacts about your business. You will be surprised the kind of wonders a cool reminder service such as this can work. I know a local restaurant owner that tried this with myspace and his results are phenomenal. I suggested facebook because they are growing faster than myspace, have better features and actually allow businesses to create ad pages.
Don’t just leave this page - go create your ad page NOW - http://www.facebook.com/ads and add their toolbars to your website or blog.
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