Beware Of Penalized Pages Linking To You!
Google has a way of penalizing certain web pages, if it thinks you are 
trying to manipulate page rankings. This can be especially true when you have pages that you change daily to keep them up to date. The dangerous thing about linking to penalized pages is that you will see your website or certain pages drop off the search engine results quickly or move down in rankings.
These penalized pages can be internal links or external links. Google assumes that you can control what pages are linked to your website, so they penalize you if you are linked to a penalized page. Be careful who you link to because you don’t want to be found guilty by association. If you have a page on your own website, you want to be sure it is not linked to multiple pages to keep several pages from becoming penalized. This can take some strategy to control, especially if it is a pertinent part of your website.
There are a few things to look for if you suspect a penalized page linking. If your webpage or website drops in the rankings and stays there, you might have a penalized page. Sometimes, penalties can be as small as 10 spots, but that can make a lot of difference in the web traffic you get. If you move down a notch, you will want to check and make sure you don’t drop any further in the page rankings, or you might have a penalized page linking.
Another thing you can look for is your pagerank bar. If a page on your website has a green page ranking bar that turns to gray, you will want to figure out why. If your page rank is 0 to 10 and you notice this color change, chances are you have a penalized page link, so you may have to alter your website and the links to attempt to regain higher page ranking.
Pay attention to the external and internal links on your website because a single page with linking that doesn’t fit the “no follow link attribute” that Google is looking for can cause your entire website to suffer. This can require diligence in deciding the external linking you want, but can get more complicated when it comes to internal linking, if it is one of your own pages.
Because page ranking in the search engines is important to driving traffic to your site, you don’t want to have penalized pages dragging you down the search engine results. You will want to stay on top of your page rankings and notice any drops or page rank bar color changes and then try to fix the penalized pages as quickly as possible.
You have to realize that the search engine spiders don’t actually read content in the conventional sense. They look for certain signs that page rankings are being manipulated and then try to isolate them. Unfortunately, it can take as much as a year for Google to “forgive” the penalized page links, so you may have to remove them for the quickest results. When it comes to your website’s page rankings, this might be a worthwhile fix, once you have isolated the links that are causing problems.
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