Do You Twitter Just Yet?
The rise of twitter.com as a marketing technique has become increasingly popular. The reason seems to be the networking opportunities it lends with the multiple circles of friends, and then outer contacts into far outer contacts. Many bloggers are using Twitter to market affiliate network marketing ideas, resumes or products they have tried and companies are using it to get the word out, as well.
Brands like Starbucks, Dell and Nike are rushing into Twitter marketing even though it has a smaller user base than My Space and Facebook. The reasons seem to involve a platform for multiple conversations and interactions across multiple platforms.
There are some tips to make marketing more effective with Twitter, such as free giveaways to extend your influence in the social network. Being transparent is what Dell uses by letting employees engage on Twitter with customers and industry people. It gives a face to the corporate name. Providing value can be achieved by helping people as best you can with a mini customer service platform, to generate a positive buzz.
Listen before talking, in other words since following conversations on Twitter can be lively, you can observe what others might be saying about your product or brand and find the people who have a passion for more than just your brand. You can interact with those that have interests that fit what you are marketing, or maybe have tried it. Word of mouth is still some of the best advertising and that is the basis that marketing on Twitter is built on.
Of course, your context is everything, so talking about your products in context is the best promotional opportunity. You will get tuned out if you come out with context that is inappropriate for the conversation by inputting a sell job on your product or brand when it doesn’t fit the conversation. Sharing links, talking to people, and in general, being yourself often works best when it comes to marketing on Twitter.
Twitter is all about building relationships and networking, which may have the side effect of network marketing. The marketing techniques that work the best on the social networks are still based on original salesmanship principles; it’s just a new way of building a relationship and trust to use it to make sales.
You can use Search.Twitter.com to see what people are saying about your brand. This helps in marketing efforts, and can be an easy way to get customer feedback without going to look for it. Many corporate brand sales departments are monitoring this to see how to improve their sales and address comments made about their products.
Building relationships and networks on Twitter.com is becoming an additional marketing tool that many companies are encouraging their sales staffs to engage in. Customer service improvement and product innovations for improvements can be gained or promoted using Twitter.
When it comes to sales and marketing, “do you Twitter yet?” takes on a whole new meaning, but one you should pay attention to if you are looking for ways to market your products.
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