Obama uses Internet Marketing. Shouldn’t you be doing it too?
Obama has charisma. Does that rhyme?:). But he’s got more than that - he’s got the country’s liberal youth on his side now. He’s got the 20-somethings that traditionally rarely appear at voting booths talking to each other about him now. And how did he do it? Did he use a million dollar defense-developed system for magically infesting youth minds or nobel-prize winning economic theories? Not really. All he did was use the power of Internet and Mobile marketing to his advantage. He used the same tools and techniques that a Plumber, a Carpenter, a Doctor, a Restaurant or any other business can use. In fact, we even know what tools he used and they cost hardly anything.
He contracted with local and national Search marketing and Internet Marketing firms. He built an Email list. He used mobile marketing. He used www.icontact.com, a tool to build email lists, something that we’ve used for a long time.
Read this detailed report about the use of SMS in the US, and how Obama’s clever use of SMS in the presidential race has made it a huge success with businesses around the country.
All this should either confirm your approach and belief in the Internet as an ever-growing marketing tool. If it’s sounding like something you haven’t invested in yet, take our advice, do it now! Trust me, you don’t even need a website to do that. We do it all the time and help small companies realize their dreams.
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