Get Ranking in Google News in 5 Easy Steps
When it comes to ranking in Google News, the same criteria is not used as getting page rankings on Google
searches. Page ranking is not as crucial in Google News because it is the nature of the stories themselves that carry higher clout. Fresh content that appeals to the widest audience can be more important.
When Google News crawls to find news articles, it will look in a few minutes and then will check again 12 hours later. It is unlikely that you will generate any backlinks in that amount of time, so they won’t be as helpful as on Google searches, for ranking purposes.
Google News ranks stories using two different criteria. They group stories together to figure out the ones with the widest appeal are going to rank higher than ones that have a limited audience. The ones that make it into this cluster of top stories are going to appear towards the top of Google News. From there, it ranks the articles by individual basis within the top story cluster, so the bigger your story, the more competition you will have in the story cluster for top spot.
Freshness, citations, local or personal Relevance and trusted sources are the criteria used to make it through this second ranking for Google News. The criteria are broken down using these remaining tests to see where your story should rank. To get ranking in Google News, there are 5 easy steps you can take.
1. Make sure you story has wide appeal and will be interesting to a large audience. Even if you use keyword optimizing in a small news event, it won’t matter, when it comes to rankings with Google News. They are looking for the most newsworthy articles to appeal to a wider audience.
2. Break the story quickly. Being the first to report a breaking story is more important that using too many citations with other links. While citations can be helpful, it is the freshness of the story that can make the difference, so publish as quickly as you can.
3. Local or Personal relevance pertains to quoting local sources at the scene of the story. This gives your story more relevance than the stories that are reporting hearsay accounts. If you are quoting local sources or those close to the story, it will move you up in the ranking criteria.
4. Trusted sources mean that you need sources for your story that are relevant to the subject matter, especially as it pertains to the country or location the story takes place. You wouldn’t want to cite a tabloid as a source for a breaking business news story, for example.
5. When in doubt, check the Google News publisher FAQ page they posted a few months ago. It can answer many of the questions about how Google News works and these are answers that come from Google News, themselves. That is the best way to make sure that your stories fit into their guidelines.
To get the best ranking in Google News, make sure that your articles are newsworthy. That is the most important part of being part of the news. Like any other news source, people want stories that are the most interesting and offer news they haven’t already read about.
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