In-Text Advertising: Are You Doing It Right?
Do you know what in-text advertising is? You’ve probably seen it. Just about any article you read online these days is going to have a double underlined phrase or two peppered throughout the article, and you’ll notice that when you hover your mouse over these phrases, a little “pop up” advertisement comes up enticing you to click and go to another website. For example, if the phrase that’s double underlined in the article is “weight loss,” you may find that when you hover your mouse over that double underlined text, you’ll come up with a particular advertisement for a popular weight-loss program.
Okay; so that’s what in-text advertising is, but do you use it? And if you do, do you use it correctly? How do you use in text advertising correctly? Here are several key tips you should follow when you use in-text advertising.
First, when you write your copy, make sure that the text used as in-text advertising is relevant to what you’re writing. In other words, both other businesses and consumers themselves are going to get savvy very quickly if you simply try to load your copy with irrelevant keywords that have nothing to do with what you’re actually saying, just so that you’ll get more advertisers.
Second, make sure you use in-text advertising SPARINGLY. A double underlined phrase or two per paragraph is probably a little bit much. Try to go with no more than three or four very targeted phrases for every 500 words you write. Again, people are going to nix your copy very quickly and quit reading you altogether if they feel like they’re being hit over the head and simply being “sold” something.
And third and finally, write your copy as though you’re not using in-text advertising at all. I’ll say that again; write your copy as though you’re not using in-text advertising at all. That means, what you write should be interesting to read on its own merits and nothing else. That’s true for a couple of reasons. Number one, you insult your readers’ intelligence if you think you can simply “advertise” to them without giving them interesting content. Not only that they won’t click on your in-text advertising, but they’ll also quit reading you altogether. And number two, your readers are much more likely to click on your in-text advertising and go see what it’s all about if they feel good about you — which means they have to feel good about what you write, too.
So remember, don’t insult your readers’ intelligence, and write your copy as though you’re not doing any in-text advertising at all. Make the in-text advertising you do match the copy you’re writing, so that it’s relevant and interesting to your readers. And that should give you more interest and more click-throughs, so that this type of advertising does exactly what it should do – that is, make you money.
Image Courtesy: http://www.dotperformance.com/service.php?Online-Advertising-21p
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