Wondering what SEO trends will be the ones to keep an eye on in 2017?
Here is an exclusive exposé on the hottest SEO trends and developments that are set to rock the world in the year ahead. Have a look!
1. Social Content Will Gain Prominence
Content from social media such as Facebook, Twitter and LinkedIn gain more importance on the SERPs, currently 76% of businesses use Social Media as a main source of marketing. Businesses should be prepared to create and use valuable social content for optimizing your page for maximum visibility.
2. Videos Will Still Rule
Videos are a great way of keeping audience entertained, but having the right amount of videos, you can actually improve your ranking on the SERPs. Recently Google has begun giving attention to blended results and searches. SO, taking advantage of this knowledge leads to the opportunity to appear on the first page of search results.
3. Mobile Optimization Will Become Crucial
Your consumer audience is now on the go. People use devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. Mobile optimization will become the norm, rather than exception. So, it’s important to change the way your website is accessed and create SEO strategies for mobile searches.
- 4 out of 5 consumers use smartphones to shop.
- 70% of mobile searches lead to an online action within an hour.
- Over 1.2 billion people access the web from their mobile devices.
- Global mobile traffic now accounts for 15% of all Internet traffic.
- 95% of smartphone users search for local information.
4. Voice Search Function a Must
People on the go often use voice searches simply because it is convenient and possibly safer, if someone is driving or multi-tasking. It has become a large part of mobile usage. Nearly all mobile devices have a voice search functions, making it easy and accessible for consumers.
5. Content Aggregation will get Bigger & Better
It is important to collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority. One example of content curation is using a newsletter that contains information as well as charts, graphs, and possibly even statistics.
6. The Craze of Mobile Apps Will Grow
The use of mobile devices for web searches is at an all-time high and apps just make the work easier. It is important to feature your brand prominently in the app name and be sure you use the correct links to apps for better search rankings.
7. Local SEO to Become Even More Important
This trend is only getting stronger, as a marketer, you have to let Google know where you are located and what you offer so your chances of showing up on pages, especially in front of the relevant audience, increase. The better your local SEO, the better your chances of ranking on Google.