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WHAT IS RETARGETING AND HOW DOES IT HELP?
Once You Have Established Your Target Audience. You Can Retarget Them Through Multiple Digital Marketing Channels. These Methods Can Help Every Business Reach Its Full Conversion Potential.
KEEP YOUR LEADS IN YOUR SALES FUNNEL
Website conversion rates can be as high as 30 – 50%. Out of those percentages, half or more may not be ready to buy or convinced of who to do business with. By deploying re-targeting techniques in your social media marketing, SEO, paid advertising, call tracking logs, and email marketing, you can stay in front of these potential buyers. You can do multiple tasks from sending SMS text messages, emails, and creating banner ads and display ad campaigns, to name a few. If you simply do nothing, half or more of your conversions will simply forget about you and be lost to your competition.
The great thing about them is that they recycle initial leads back to the top of your sales funnel and keep your business on the top of your potential buyer’s mind. That’s not all. They also build your brand, keep you relevant, and show your audience that you are an active business, all of which build your credibility.
BENEFITS OF RETARGETING CAMPAIGNS THAT DRIVE UP ROI?
Before you invest in any marketing strategy, you should know and understand the costs and the benefits. These types ads are usually pennies on the dollar to run. They are much like an online billboard. They are much less money to create and manage than billboards. Ask yourself a question. What would be more effective a billboard on any highway for $1000’s per month? Or a billboard on the information superhighway for pennies on the dollar. Their benefits below also show how they can directly impact your overall digital marketing strategy, conversions, and ROI.
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How Site Retargeting Works
In the event someone enters your website regardless of how they got there, whether a pay-per-click ad, SEO, social media, a browser, or through email marketing, we immediately tag them. Through this tag, the people who have entered your website will continue to see your business in the form of display ads, banner ads, emails, or SMS text messages that we create. For less than a penny per impression, your brand is now consistently “Top of Mind.”
Prospects who have visited your site but didn’t take action doesn’t mean they’re any less valuable. They’ve already shown to have an interest in what you’re offering. Depending on what consumers are searching for, your ad can be displayed when they search for keywords relating to your business.
How Search Retargeting Works
It is specific to consumers who inquire searches related to your business. Depending on what consumers are searching for, your ad can be displayed when the search of keywords relating to your business are used.
When Does Site Retargeting Work?
One of the best tools for conversion and branding without a doubt is Site Retargeting. However, this powerful tool works better when it’s a part of a broader strategy.
It functions at its full potential when its involved with outbound and inbound marketing, even with demand generation. Targeted Display, AdWords, and content marketing function great for driving traffic, but not necessarily for conversion optimization. Therefore, retargeting is an ideal pair because it does help with conversions, but it won’t necessarily drive people to your website. Being that it’s influential in conversion but not driving traffic, it is why we recommend Site Retargeting be used as a part of a broader set of tools.
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