Content Distribution & Strategic Placement

Creating Powerful & Effective Content and Placing It Where it Counts For Revenue Increasing Results.

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One Thing Is To Create Amazing Content, And Another Is To Distribute It

What good is world-class material if nobody sees it? Or even worse, if the right people do not see it. One of the secrets to getting your flawless works of art out there is through proper distribution. Content marketing has been evolving throughout the years, and even though there are over 2 million blog posts published each day, many may doubt if the relevant and quality material is also enough for resonance in today’s digital world. So many other publishings does not mean that content is losing the ability to build a larger and stronger following, capture leads, and convert those leads to customers.

While capturing your targeted audience and generating traffic is getting tougher, many marketers are resorting to paid platforms. They feel their material will reach the correct audience and on time through paid platforms.

Paying for distribution could very well be another trend that will eventually pass, but for the time being, it has become the primary strategy for content marketing. Paid distribution is an approach that should not be overlooked because it has been gaining a lot of traction among marketers and has been showing results. 

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Because of the notable decline in organic reach in social platforms, experts in the matter point out that the change in preference of the audience is a reason for paid distribution becoming a staple in today’s marketing.

We are living in a digital era where most things are instant. Customers expect results in an instant as well. Even though SEO is still one of the most successful ways to get found, paid distribution platforms deliver instant exposure for businesses to their target audience with minimal effort from the audience searching for them.

Paid content distribution is becoming more cost-effective and overall more profitable by giving your content more prominent exposure directly to the social media platforms and email inboxes of your targeted audience without requiring much effort from your audience.


Content delivered through paid distribution platforms have the same concept as organic methods. As long as you’re publishing valuable, relevant, and original content, your targeted audience will be sure to react and even share amongst their social networks.

All in all, this type of marketing is designed to motivate your audience to convert into clients. It’s important to keep in mind that content marketing relies on valuable, relevant, and shareable content. Paid distribution platforms assure it is delivered to your targeted audience, at the right time, and with the highest possibility for conversion.

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