Cutting-edge SEO Strategies

We compare your site’s structure, its architecture, keywords and phrases, and content to your competitors’ websites. Using this thorough analysis, we will create an approach and strategy for creating more effective content from an SEO perspective as well as your prospect’s perspective. This analysis allows us to optimize your keywords, overall content, meta-data and meta-content, site navigation, and overall structure.

In the majority of cases, the website will need an overall rewrite. This process typically includes writing new content and rewriting the meta-data. We also look for things that lower your Google ranking. These negative issues are things such as duplicate content, keyword or key phrase “salting” or overuse, weak content, and other issues that lower the trust level of your site (from Google’s perspective). This process is “partly art, partly science.” While we need to write content for Google’s search engines, we keep in mind that your actual customers will be reading this content, and they need to be compelled by it. After all, getting people to read your website is only half the battle. We need to compel them to become customers.